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Believing the "Myths" that masquerade as "Truths" in many SEO Spaces

7 Deadly SEO Mistakes, Part 7: Believing the "Myths" that masquerade as "Truths" in many SEO Spaces Hi, Now it's time for the FINAL LESSON in your "7 Deadly SEO Mistakes" course. You can read this part of the course online, or feel free to read Part 7 right here in your email if you like. MISTAKE 7: Believing the "Myths" that masquerade as "Truths" in many SEO Spaces Myth #1: PageRank doesn't matter anymore The REAL Truth: PageRank is how Google orders the web internally. It is what allows them to search 50 billion pages for millions of searchers every day and return results in just a quarter of a second. When Google was small, the number of relevant results for any query was small. Not anymore. Now the results that could qualify as good results far exceed what anyone wants, so they have to find ways to be even more selective. As the web continues to grow at a mind-bending rate, you can expect PageRank to actually grow in importance as it is currently the best means to choose among millions of relevant results. Myth #2: The Google Toolbar PageRank is just for entertainment The REAL Truth: Back in "the old days" PageRank was computed all at once and updated about every six weeks in what we all called "the dance". Today the web is more than 20 times bigger, so Google does it differently. The Toolbar number is now just one part of a far more rapidly changing computation that Google has decided not to describe in detail but we do know generally how it works. PageRank is now computed in two parts, one "globally" across the entire index and the other "locally" using a millions of overlapping groups of pages. The local value is computed rapidly and often and combined with the global values to create what number Google uses internally to rank pages. (Which is a number they don't show us. :( ) Our best guess is that the toolbar number is the infrequently updated global value so it truly is no longer entirely accurate, but it is also not completely without merit either. Big differences in toolbar PageRank are still big differences and increases in PageRank are harder to gain today than in any time in the past. It is the smaller differences in PageRank where the toolbar is unreliable, say +/- 1 or 2 points, because the rapidly updated local measures that are kept secret may have already changed these numbers. Myth #3: PageRank is a Value Based on the Number of Incoming Links to Your Site The REAL Truth: PageRank is a complex mathematical computation that considers not only the number of links but also the PageRank of the pages where those links come from. PageRank optimization of websites is one of the most complex areas of SEO. Of course, for larger sites, it is also potentially one of the most beneficial. Myth #4: Being Listed in the Open Directory or Yahoo! Directory Gives you a Special PageRank Bonus The REAL Truth: There is not a "special" bonus for being listed in the ODP, Yahoo! or any other directory for that matter. PageRank from these directories is passed the same as it is from any other page. No special treatment is given. Myth #5: Buying placement in Google Adwords will help your organic placement The REAL Truth: Nothing could be further from the truth! There's this little group in Washington D.C. called the Federal Trade Commission that is charged with protecting consumers from fraud and to keep companies from engaging in unfair trade practices. These are the same people that successfully stopped Microsoft from using operating system dominance to take over the web browser market. For Google to allow Adwords to aid in organic placement would not only be a lie to consumers, but would also serve to extort money from web businesses. Of course, I'm not a lawyer, but there are some Google board members who are! Myth #6: Google is spying on you using your Google Analytics data The REAL Truth: Google does not use this data in any identified way. See the terms of use for details. Again, to do otherwise would create such a breach of trust with Webmasters and consumers they would likely never recover. And another thing ... you're just not that important! :-) No one at Google is spying on you because, frankly, they don't care. You are one Webmaster in millions and control a few hundred or a thousand pages out of the 50 billion they have indexed. Myth #7: Google Will Not Index "Dynamic" Pages The REAL Truth: This myth, like many, was originally true to an extent, but we've since forgotten when and why it applied. Older search engines and even earlier versions of Google were resistant to indexing complex URLs -- strings of query parameters and such -- that were, and are, common with large, dynamic, websites. But dynamic or static doesn't really matter: it's the URLs! Long ugly URLs will still sometimes create an indexing problem but Google has gotten far better at indexing query string URLs over the last couple years so it really is less of a problem than it once was. Query strings are still not my favorite and if I had a time machine I would get them erased from time, but until then Google does index dynamic content quite regularly. Myth #8: Searching for Links on Google Using "link:" Will Show You all Your Back Links (or all the links they are counting) The REAL Truth: Google only shows you a small number of the links they know about and they have publicly stated the links they show you may not all be counted towards PageRank nor that they are all the links that are counted for PageRank purposes. Instead, use Yahoo! Site Explorer to gauge your link progress, or log into your Google Webmaster account for a more complete list of incoming links (but still ultimately incomplete). The bottom line is that there is not one single source where you can find either (1) all of your links or (2) all of the links counted by a given engine. Links are simply too numerous and too important to ranking for the search engines to be willing to provide that data. Instead of fretting over measurement -- get to work getting more links! Myth #9: Google Will Not List Your Site, or may Penalize it, if you use Popups The REAL Truth: Google does not view pop-ups as an indexing problem. However, if the popups are abusive, you could be manually reviewed and penalized or de-indexed. Myth #10: Google will Penalize you if You're Linked to by a Link Farm The Real Truth: While Google has stated you cannot be penalized because of something that is not in your direct control, they do have systems in place to determine if you are participating in programs which are against their terms of use. These systems are known to be far from perfect and are therefore augmented by human review, but your real concern should not be penalties but efficacy. Long before you would be penalized for a link, Google would have removed the positive effects of the link, so what you should be looking at is the quality of the link source instead of the danger of using it. Review what we've already covered in Mistake #5 and you should be both safe and effective. There you go - 10 SEO Fantasies that you'd best forget if you aim to succeed online. The FINAL lesson in our course is done. But we've only scratched the surface of what we can teach you when it comes to succeeding online! Videos, articles, expert advice, and MORE: You can get StomperNet's flagship SEO Course: "Stomping the Search Engines 2" for JUST. ONE. DOLLAR! You know we've already showed you a ton of great stuff for free, you owe it to yourself to find out how much more a single buck can be worth to your business, to you, and to your family. Check it out here. We hope you enjoyed this "7 Deadly SEO Mistakes" course, and... Until next time, Keep Stomping! ~Andy Jenkins and the StomperNet Faculty and Staff Special Offer! Get Stomping the Search Engines 2 Today for ONLY $1 just for trying The Net Effect Digital Edition	See The Entire "Going Natural 6 SEO Video Series" If you haven't already seen these videos, you're missing one of the most valuable parts of your subscription to this report series! These eye-opening SEO videos from StomperNet faculty Dan Thies and Leslie Rohde have already been helping people just like you change their fortunes online. It starts with "LSI is LAME!" with Leslie Rohde, and the video is available here. Then, see "Referential Integrity Rocks" with Leslie Rohde, available right here. Then finally, "Next Level SEO" video with Dan Thies is available right here. These videos are free to watch and you have no obligation to buy or sign up for anything. Don't skip this opportunity for FREE ADVICE from two of the most sought-after SEO experts in the world
Copyright (c) 2009 StomperNet LLC.

Relying on ALT Text as part of Your SEO Game Plan

7 Deadly SEO Mistakes, Part 6: Relying on ALT Text as part of Your SEO Game Plan Hello again, It's sad. :( We're down to the last two lessons in your "7 Deadly SEO Mistakes" course. In this chapter, we want to warn you about how we can be swayed by SEO "tricks" and "hacks". With this one example, we hope to show why you should always be aware of the consequences of any shortcut you might be tempted to take with SEO. You can read this part of the course online, or feel free to read Part 6 right here in your email if you like. MISTAKE 6: Relying on ALT Text as part of Your SEO Game Plan You've read the articles. Seen the "test results" on how "unique text" in the ALT text of a graphic was indexed ... thus "Use ALT Text for SEO as it is just like Anchor Text." Um ... not so fast. In a recent Going Natural Video from Dan Thies, Dan teaches the "art of testing" and in it he says just because something gets indexed, doesn't necessarily mean it's a part of Google's ranking algorithm. Let's face it. When it comes to SEO, you want to do what is most important to get highly ranked. Over the last three years a trend has developed which shows using ALT text for SEO purposes has diminished. SEO set aside, what about the American Disabilities Act (ADA)? Did you know they have strict guidelines as to what your site needs to contain in order to be ADA compliant? I guarantee you; they do not look favorably at ALT text that has been keyword stuffed. Have you ever witnessed a visually impaired individual using the Web? Using a device which reads aloud the contents of a Web page, the impaired individual will be inundated with what I refer to as, "ALT Text Spam." Sometimes the reader is stuck on one graphic for more than 40 seconds reading all of the keywords that have been stuffed. That isn't a good experience for them. Every search engineer I have spoken to, from Google, Yahoo! and Microsoft all agree, what you should do is create an ALT [text] that is relevant to the picture, so it gives the user a good experience, including the visually impaired. The ALT text is indexed, but it is downgraded in the algorithm. The reason? "We see ALT text as being about as relevant as the Keyword Meta tag," said one Google engineer. That should say it all, as Google has never used the Keyword Meta Tag due to the high spam rate. Use ALT text in the manner in which it was designed to be used by the W3C: to describe the image. If appropriate, a keyword phrase can be used, but under no circumstances should you stuff the ALT tag with keywords. Keep it to a simple Description. For example, let's say you sell skin care products and have images of items throughout your site. A relevant and simple ALT tag would read: "Image of anti-aging eye cream, or sunspot fading cream image." SPAM Tip: Although ALT text may or may not be counted for relevancy; search engines may utilize it when evaluating sites for possible "spamdexing." Remember the purpose of ALT text is to describe the image for the benefit of those who surf the Web with images turned off, and for those who have the contents of Web pages read out loud to them. There are people who use the web who have impaired vision, and there is nothing worse than having 200 meaningless keyword phrases jammed into the ALT text read aloud to you by your OCR. Don't ruin someone's day. The WC3 highly recommends Web site owners use ALT text to describe images appropriately, and I second that recommendation. So know you know that for the webmaster who cares about SEO, temptation is everywhere. But if you take the wrong shortcut without knowing what you're doing, you can damage your reputation without even knowing it! Next time, we come to the FINAL lesson in the course. It's impossible for us to teach you EVERYTHING we know about SEO in just 7 little lessons. But we're going to end the course with a bang all the same and give you 10 (TEN!) Dangerous Myths you'd better DISbelieve if you're ever going to Stomp the Search Engines. Until next time, Keep Stomping! ~Andy Jenkins and the StomperNet Faculty and Staff Coming Next: "Deadly SEO Mistake #7: Believing the "Myths" that masquerade as "Truths" in many SEO Spaces"	See The Entire "Going Natural 6 SEO Video Series" If you haven't already seen these videos, you're missing one of the most valubable parts of your subscription to this report series! These eye-opening SEO videos from StomperNet faculty Dan Thies and Leslie Rohde have already been helping people just like you change their fortunes online. It starts with "LSI is LAME!" with Leslie Rohde, and the video is available here. Then, see "Referential Integrity Rocks" with Leslie Rohde, available right here. Then finally, "Next Level SEO" video with Dan Thies is available right here. These videos are free to watch and you have no obligation to buy or sign up for anything. Don't skip this opportunity for FREE ADVICE from two of the most sought-after SEO experts in the world
Copyright (c) 2009 StomperNet LLC.

Cache date of linking page not verified

7 Deadly SEO Mistakes, Part 5: Cache date of linking page not verified Only three lessons left in your "7 Deadly SEO Mistakes" course and this time, as promised, we're taking it off-site. Mistake #5: Cache date of linking page not verified Read this part of the course online, and get (you guessed it) another case study video specially selected from literally hundreds of candidates Click Image Above to Play Watch the video and read Part 5 online at the link above, or save the video for later and read this part of the course below: Acquiring quality links to a site is a major part of any SEO effort. Therefore, a lot of effort is made and budgets are spent in acquiring links. Simple enough. It is true that most serious SEOs take great care in acquiring links. The days of randomly acquiring huge number of links are long gone. How do you take "care"? By making sure the following things are true: The linking page is not from a "bad neighborhood" The number of links on the linking page isn't too high The linking site is relevant to your topic The link anchor text is relevant to the keywords The linking page enjoys a good PageRank In general, the pedigree of the link is established through several parameters, just as would be done if it was a marriage proposal. That's good, and that's the way it should be. When it is decided that the link passes all tests and is worth acquiring, before you pull the trigger, make sure you check the cache date. Often, we go to great lengths to make sure the site is a real link, that it looks good, and isn't "spamming"...that we fail to ensure Google is actually spidering the page. Because if they aren't, the link is essentially worthless. This is probably the most vital step that too many Webmasters fail to check. Think of the cache dates as a carton of milk in your fridge. Milk is generally good for about three weeks. Beyond that, you start running into "problems," right? The same is true for indexing. If a page goes longer than three weeks without being spidered by Google, there's a problem. If it's been a couple of months, there is a MAJOR problem. It's easy to check the cached date of a page. Just put its URL in the search box and if it is indexed it should show up at the top of the search results. Below the snippet you will find the link to the cached version of the page. Click on it and you will be able to know when it was last cached. That's it. That's all! Yet legions of link builders omit this step and end up linking to pages that have no link juice to offer. Recommendation: Before you spend a lot of effort in determining the pedigree of a linking page, do a quick check of the page's last cached date. If it is not very recent don't bother enquiring further and move on to the next option. Bonus Step: Check for Spam Links - especially in a Blog. With malware infections becoming more and more common online these days, sites and blogs are being "compromised" without the Webmaster even knowing it. Typically, the Spammer will place dozens, hundreds, or even thousands and links "hidden" in the code to their Viagra, Casino, Porn, etc. sites. How can you check? It's pretty simple. Just do a site command in Google. For example: site:patioshoppers.com casino This will check the domain for any reference to the word "casino." If you get a few hundred pages returned and you are NOT in the casino business, chances are VERY good you've been hacked. Other phrases you should check would be: porn Viagra cialis casino Just check those four and it will take you less then two minutes to run the check. If you're in the SEO business, and you find evidence of a hack attempt on a prospect's site, guess what? You've probably just landed their business. For future searches, I would highly recommend setting up a Google Alert. (NOTE: You can see my fellow StomperNet Faculty Member Dan Thies explain this in this video.) I think it's possible that you've just saved yourself days of wasted time and effort (weeks if you're like me). Now that you know what link leads are worth pursuing (and which aren't) you're head and shoulders above 90% of your search competition. But we won't stop there. Let's go back into your website once more to look at a trap a LOT of webmasters are falling into these days. And it's hiding in your IMAGE tags. But you'll have to wait until Part 6 to see. Don't worry! It's coming very soon! Until next time, Keep Stomping! ~Andy Jenkins and the StomperNet Faculty and Staff Coming Next: "Deadly SEO Mistake #6: Relying on ALT Text as part of Your SEO Game Plan"	See The Entire "Going Natural 6 SEO Video Series" If you haven't already seen these videos, you're missing one of the most valuable parts of your subscription to this report series! These eye-opening SEO videos from StomperNet faculty Dan Thies and Leslie Rohde have already been helping people just like you change their fortunes online. It starts with "LSI is LAME!" with Leslie Rohde, and the video is available here. Then, see "Referential Integrity Rocks" with Leslie Rohde, available right here. Then finally, "Next Level SEO" video with Dan Thies is available right here. These videos are free to watch and you have no obligation to buy or sign up for anything. Don't skip this opportunity for FREE ADVICE from two of the most sought-after SEO experts in the world
Copyright (c) 2009 StomperNet LLC.

obsessing over keeyword density

7 Deadly SEO Mistakes, Part 4: Obsessing over Keyword Density Back for more Friend? Good! Because today is Part 4 of the "7 Deadly SEO Mistakes" course and you're more than halfway done! But why are you even learning SEO? Watch this fourth FREE Case Study Video from the StomperNet success vaults and find out. Click Image Above to Play When you see what SEO can do, you'll know WHY. Now let us show you HOW. :) Click the link above to read Part 4 online (and see a Free Bonus Case Study video) or just read below. You can always check out the video later. Now it's time for: Deadly SEO Mistake #4 - Obsessing over Keyword Density Back in "the old days" of AltaVista and Inktomi, top search engine ranking could be commanded almost entirely by using on-page factors like how often your keywords are used. The idea of stuffing your page with keywords was so easy to figure out and so easy to "game" that everybody did it! It was this mess of really bad search results that created the opening for Google to come out of nowhere and rapidly dominate search. But how did they do that? Google doesn't use keyword density. Rather than depend on really simple on-page text analysis that never worked well in the first place, Google uses primarily off-page factors. It is link text and PageRank that have the biggest influence on ranking and it is these two innovations that allow Google to very rapidly create better results than the other engines. Of course, this created a whole new game called "link spam", so Google had to find ways to combine off-page and on-page factors to get the advantages of both. But rather than fall back on simple word counting, they do what humans do - they look only at the most important text. Follow our recommendations for Title Tags and Meta Descriptions and you'll have proven to Google that your page is really about what its links say it's about. A heading tag that includes your search keywords is not a bad idea either but the vast majority of your effort in page design and the text you use should be focused on providing content that humans actually want. What you should never be doing is counting words or measuring densities because Google simply does not care about this. Worse yet, by doing so you are likely making your copy read more poorly for humans. The result of keyword counting is almost always unchanged rankings and ugly, non-converting, copy. So now you see that you shouldn't be treating your keywords like some kind of seasoning, sprinkling throughout your content. Once you've got the important factors in place, you can be free to write the BEST content you can, and worry about the HUMANS who read it, not the spiders. And now we're going to leave your site alone for awhile, because your next lesson is about link-building. Specifically, what you need to know to do it RIGHT. Part 5 is coming soon to your inbox! Until next time, Keep Stomping! ~Andy Jenkins and the StomperNet Faculty and Staff Coming Next: "Deadly SEO Mistake #5: Cache date of linking page not verified"	See The Entire "Going Natural 6 SEO Video Series" If you haven't already seen these videos, you're missing one of the most valubable parts of your subscription to this report series! These eye-opening SEO videos from StomperNet faculty Dan Thies and Leslie Rohde have already been helping people just like you change their fortunes online. It starts with "LSI is LAME!" with Leslie Rohde, and the video is available here. Then, see "Referential Integrity Rocks" with Leslie Rohde, available right here. Then finally, "Next Level SEO" video with Dan Thies is available right here. These videos are free to watch and you have no obligation to buy or sign up for anything. Don't skip this opportunity for FREE ADVICE from two of the most sought-after SEO experts in the world
Copyright (c) 2009 StomperNet LLC.

Not using the Meta Description or just using "any text" for it.

7 Deadly SEO Mistakes, Part 3: Using the Meta Description or just using "any text" for it. Welcome Back! Today I want to jump right in and continue where we left off with Part 2 of our report series (if you missed it get it here). Today's lesson is entitled: Deadly SEO Mistake #3 - Not using the Meta Description or just using "any text" for it. As before, if you want to read the report online, we've got another killer Video Case Study from the StomperNet success vaults for you. Click Image Above to Play Click above for the video, or you can read the whole report here in this email and save the case study video for later. (You don't want to skip it, we promise!) Most Webmasters don't include the Meta Description tag because they think, "Google is just going to pull the information they want anyway. It's useless." That's incorrect. All you have to do is give Google a little assistance and you could have your Meta Description tag pulled by Google every time. The biggest thing you want to avoid is a rambling, say-nothing Description, which includes ellipses. Take eHealthInsurance as an example: You would think that a company like eHealthInsurance would "get it" but they don't. Did you know that Titles and Descriptions with ellipses generally have lower click through rates? It's true. What does a good one look like? Not only is the Description strong and compelling, it includes the phone number as well, so it could generate a phone call without even generating a click. Is that good? Absolutely. Get a prospect on the phone and they are as good as closed. Here are recommendations for a great Meta Description tag: Avoid ellipses by having 150 characters or less (if it helps, 25 words or less). Make sure your Description is unique even to your own site. Try including some of your offers, guarantees, and even try putting in your phone number to get Call of Action included into your Meta Description. Your first order of business is to convert the "looker" into a "clicker." Keyword proximity, meaning how close it is to the front of the Description, is not as important as it once was. Recommendation: Change the Description Tags to a shorter, more compelling Description that includes your keyword phrase and the clickthrough rates will increase. Testing results show that unless your keyword phrase appears in your Meta Description, Google won't use your Description in the SERPs. Instead, it will pull from the content of your site and often "Frankenstein" it (pull two different sentences of content and "mesh" them together into one). The above example by Avis is interesting, as the Meta Description seems to be very clear, concise and to the point. This is a great example of what to do. Keep it simple. Example of What Not to do: The example below is for the keyword phrase, "discount online furniture." While this could be a classic example of a great Title, look at the Description. Do you see how HTML is included (p align....)? That is a clear example of Google "Frankensteining" the Description from available text. There is nothing compelling about that! Succeeding on Accident: Microsoft has an 86 word Description ... not 86 characters, but 86 words. But they got lucky as the Description ends in the Google SERPs perfectly and completes a statement. However, according to testing, just having ellipses will lower the clickthrough rate slightly. Let's take a step back and see where we've gotten so far. You should already be focusing your SEO efforts ONLY on the keywords you've TESTED, so you KNOW they can make you money. You should have a killer title tag that tells the searcher you have EXACTLY what they're looking for. And now we've polished up your description, so it should only convince searchers even further that you're worth the click because they're ready to BUY! So where do we go now? Now it's time to start obsessing over your content, right? Making sure you use your keywords the PERFECT number of times? Putting the EXACT right number of words in between them? RIGHT? Wrong. Next time we tell you how and why you can completely avoid that obsession with keyword density, so you can be free to just create compelling content for your visitors. Content that sells. Keep an eye out for Part 4, hitting your inbox very, very soon! Until next time, Keep Stomping! ~Andy Jenkins and the StomperNet Faculty and Staff Coming Next: "Deadly SEO Mistake #4: Obsessing over Keyword Density"	Don't Miss "Going Natural 6 Part 2 & 3" If you haven't already seen these videos, you're missing one of the most valubable parts of your subscription to this report series! These eye-opening SEO videos from StomperNet faculty Dan Thies and Leslie Rohde have already been helping people just like you change their fortunes online. See "Referential Integrity Rocks" with Leslie Rohde, available right here. The "Next Level SEO" video with Dan Thies is also available right here. These videos are free to watch and you have no obligation to buy or sign up for anything. Don't skip this opportunity for FREE ADVICE from two of the most sought-after SEO experts in the world.
Copyright (c) 2009 StomperNet LLC.

Title tags written for SEO instead for prospects

7 Deadly SEO Mistakes, Part 2: Title Tags Written for SEO instead of for Prospects Hello again Friend, and welcome! This is Part 2 of StomperNet's "7 Deadly SEO Mistakes" Report, and it couldn't come at a better time. Last time in Part 1, we revealed how you can use testing to reveal which keywords are worth optimizing for, and which will waste your time. But once you've scraped your way to the top of the SERPs for these proven money-making keywords, the single biggest factor in getting the CLICK from those searchers is your Title Tag. That's why we want to help you avoid: Deadly SEO Mistake #2: Title Tags Written for SEO instead of for Prospects. You can read the report online AND see yet another free Video Case Study from the StomperNet success vaults. Click Image Above to Play Or you can read the whole report here in this email and save the case study video for later. :) While you may argue that if you don't optimize your Title Tag you won't be able to rank at the top, I'd reply, "You're wrong." When is the last time you have actually studied the search results in Google? Often, results #2 - #4 do not have the keyword you searched for in the Title Tag. It isn't a big secret that you can use incoming anchor text to get the top rankings, but making the Title Tag compelling means that you can get more clickthroughs than your competitors even though they outrank you. And that is the key: clickthroughs. Due to "Off Page Factors" Google doesn't require the keyword phrase to be in the Title Tag to rank well. If you've been in SEO for the last few years, you're already aware of this. Let me share two examples: "job search" and "search engine". Notice that Career Builder has the search term in the Title Tag while Monster does not. However, which is more compelling? Read both out loud. Hands-down, Monster.com is more compelling. "Find Jobs. Build a Better Career. Find Your Calling." That's powerful, especially in this economy where jobs are a premium. The next example shows the top two results for "search engine" and neither have the keyword in the Title Tag. Yahoo! is listed twice in the top ten, and in both occurrences it does NOT use the keyword in the Title Tag. But the main problem is neither of these results are compelling. And Dogpile has created the "ultimate SEO sin" in using "Home Page" as part of their Title Tag. There are, of course, exceptions, such as the term "used cars" which has the keyword phrase present in all top ten results, but for the most part, about half of the top results do not have the keyword phrase in the Title. So, does that mean you should no longer use the keyword phrase in the Title? No, of course not. This is to get you to think more "outside the box," as too many SEOs have the false belief that you throw a keyword phrase in the Title Tag and buy a couple of links with the phrase in the anchor text and they're done with SEO. Hardly. Recommendation - Keep your Title Tag to eight (8) words or less (65-character limit) and make it compelling. Hint: Write your Title Tags on your web pages the same way you write your Headlines for AdWords. Be direct, to the point, and SELL the click! Clickthroughs only happen when the searcher is compelled by what they have read, and that begins with the Title Tag. A top position is worthless if it isn't clicked. Master this art and you will always have an advantage over your competition. Always. Proof: When you search, do you just click the number one listing? Of course not. You scan the page and click on the result with a Title Tag that matches your needs. That is your key: "Give the user what they want and they will click." Remember the three-step process to successful SEO: ranking, click-through and conversion. Ranking is worthless without a click-through, and the click-through is wasted without a conversion. Start your conversation with the Title Tag. Further Proof: Titles that are either keyword stuffed or boring have poor click-through rates because people scan the results looking for what they want. Another thing that my fellow faculty member David Bullock says is prospects think about what the solution should be and approximately what it should cost before they search. Therefore, when the prospect starts their search, they scan the search results looking for what matches the internal pre-search conversation in their heads. Titles longer than eight words make scanning more difficult and are often bypassed by searchers, as they are not perceived to continue their conversation. Testing has proved Generic Titles are not what they're looking for. Here is an example of a "keyword stuffed" Title. Even though this page ranks well for a highly competitive phrase, the click-thru will be low due to the "stuffing" of keywords. The Webmaster was just trying to get as many as they could in there. Read it out loud to gain the full effect. Hot Tip: While you know that your solution and price are perfect for the prospect, if your Title Tag does not match their conversation you won't earn the click. It doesn't matter how effective your landing page is; if few prospects see it, your sales will also be few. What can you do to make your Title Tag stand out? You've heard advice to ensure the Title Tag is "READABLE and COMPELLING", but how? This task is not unique to SEO. A compelling Title tag is fundamental in any marketing campaign. You always need to break down your market into segments. What I do is open my Business Journal and map out what I think the typical prospect needs. I then look at the Titles for the competing sites and look for possible inspiration. Here are examples and results for a few tests which I have personally run: Plastic Surgery - Don't Trust Your Body to Just Anyone - This achieved a 4-1 clickthrough ratio over a listing above it in the SERPS, mainly due to the word "trust" being added. Looking for the Best Mortgage? - This achieved a 3-1 clickthrough ratio over a listing above it and the conversion ratios were very good as the landing page contained a graphic, "See Us for the Best Mortgage Offer for your Home." This is a strong call to action. Get Help Finding a New Job - The director reported since changing the Title their overall traffic has decreased, but the number of closes for their resume help service has gone up sevenfold. Visitors are not just more qualified, but they come in with an obviously better outlook and attitude. This can be referred to as "pre-selling" the visitor without them seeing a "pre-sales page". Health Insurance: Avoid the Traps, Get Expert Advice - This Title has boosted leads to the highest point in this firm's web history. They have their top keyword phrase "health insurance" but they also tell them why they should click: to avoid traps and also get expert advice. Notice they did not place their company name in the Title, which is often just a waste, because the prospect doesn't care. Other examples from the SERPs: Good Example: Notice how the Title is concise and uses the power word "tips." While the Description is too long, it is also well focused. Example of What Not to do: Beyond "Traditional ..." what? This is why you want to limit the characters of your Title Tag. eHarmony should be smarter than this. Exceptional Examples: Notice the Venetian uses just four words ("the" isn't counted as it is a "stop word") and it does not mention the phrase "Las Vegas hotel" in the Title, yet it ranks #2 in the SERPs. Note the highly compelling description. In the above example, Thrifty uses the keyword twice (car rental) in the Title and holds the #6 position. The fact is, since other car rental places in that industry rank WITHOUT that keyword in the title tag, Thrifty should take a different tack. Right now, they are doing little to set themselves apart from their competition. They could probably safely take "car rental" out of the title tag and should instead use that valuable real estate to help convert the searcher by selling the click (just like you would in a PPC ad headline). Other Examples: "Online computer store" gets 110k searches and only one page in the Top Ten contains the target phrase. "Find a job" and "work from home" have three or fewer results with the keyword found in the Title Tag. Bonus Examples - Nothing but Pure Comedy All of these are actual Titles taken from the web. This is stuff you just can't make up ... even if you wanted to: Untitled document: this is a great example of the "Lazy Webmaster" who hasn't taken the time to change the default text. I love the Meta Description ... "logo." "The web pages uses frames, but your browser doesn't support them." Okay, if this is your Title, I am sorry, you are just an idiot Webmaster and you really need to outsource the work to someone else who "gets it." Insert Keywords Here: Another example of being lazy, but also telling the world that you are, well, an idiot. At least the "Untitled Document" is descriptive ... "Insert Keywords Here" does not help your online image. It is the online version of a "Kick Me" sign on your back. Home Page - That's your Title. "Home Page." Go ahead and cancel your hosting and see if you can get your old job back. And that closes Part 2 of our series but we're not quite done. Next time we're going to cover the SECOND most important factor in getting the click from your interested search prospects: your Meta Description Tag. There's a lot of confusion on how to properly use this powerful tag, and you need to know how to get maximum prospect-converting impact while carefully staying inside Google's limitations. Plus, see the most embarrassing SERP listings ever. Hope YOUR site isn't there. Until next time, Keep Stomping! ~Andy Jenkins and the StomperNet Faculty and Staff Coming Next: "Deadly SEO Mistake #3: Title Tags Written for SEO instead of for Prospects"	See "Going Natural 6 Part 3: Next Level SEO!" This time, StomperNet Faculty Dan Thies will tell you how you can get on Google's "Insider Mailing List" and be the first to know when they start messing with your rankings. This new SEO video is available right here! Make time to watch it TODAY!
Copyright (c) 2009 StomperNet LLC.

Keywords identified but not tested

7 Deadly SEO Mistakes, Part 1: Keywords Identified but Not Tested Friend, Welcome to the first part of StomperNet's "7 Deadly SEO Mistakes" report. Deadly SEO Mistake #1: Keywords Identified but Not Tested We know you're reading this because you're serious about building your business with free traffic, and we're committed to helping people just like you. That's why we've included a free bonus case study video to go along with your report. Click to Play It's one thing to "talk the talk" but it's important that you see what can happen if you "walk the walk" and actually do this stuff. Click above to read this report online and see the free bonus case study video, or you can read part one of your report below (and miss out on the case study video above): SEO and PPC are "joined at the hip" when it comes to marketing your website, because you can't do one effectively without the other. Need proof? Have you ever optimized a site for a keyword phrase, received a good amount of traffic, but the conversion just didn't happen regardless of the numerous changes you made to your landing page? Frustrating, wasn't it? It probably wasn't your offer, it was probably the traffic. My fellow StomperNet Faculty Member (and Keyword Expert) Dan Thies often teaches that some keyword phrases have commercial intent. Others don't. So, how do you figure out which keyword phrases have commercial intent when it comes to your offer? Simple. PPC. It's surprising that so many SEO professionals falter at this basic first step towards getting quality traffic to a web site. That is - you must test your keyword research. There are so many tools that perform keyword research these days (including Google's own Keyword Tool), so there isn't an issue of not being able to FIND the keywords to target. The issue is folks not knowing what to do with them once they've been discovered. Perhaps the phrase "keyword research" makes people dive into an endless "sea of keywords." They soon find keywords based on "relevance" and "traffic volume" and think they've found the Holy Grail. They grab everything ... generic, long tail, short tail, monkey tail ... well, you get the picture. Soon they have an "impressive" list of keywords which will potentially get millions of visitors to their site. And there's my favorite word: potentially. Did you know the word potential has French roots? The literal translation is "you're not worth a damn yet"... Seriously. Another fellow StomperNet Faculty Member (and testing expert) David Bullock states that more than 85% of all keywords researched and used for marketing campaigns fail to convert a single customer. So why are there still massive lists of keywords generated? Maybe we just don't know any better. That's just an excuse and excuses suck. Let's get to the bottom of it. For each keyword there is a host of data that is available, such as cost per click, change in cost per click, advertiser competition, monthly search volumes, average search volume and blah, blah, blah. It is easy to get lured into number crunching, formulating budgets and planning campaigns. Yawn. There's a better way to measure the effectiveness of a keyword phrase. Test. Until the keywords have been tested you don't have anything concrete that proves whether a keyword will actually bring sales to your site. And, yes, testing includes your landing page's effectiveness in converting the traffic into customers. And excuse my directness, but if you want to be stupid and SEO all the keyword phrases and wait weeks or months to get a good enough ranking to actually measure the traffic being sent, well, that's your business. (That is, if you still have one by then.) The best way to test a keyword is to run a PPC campaign pointed to your landing page and measure the effectiveness of the entire process. The keyword, your landing pages, sales funnel, etc. To trust one's intuition can be very expensive, so before you venture off and take on a PPC campaign, make sure you've watched Dan Thies' AdWords Triangulation Method (which was a Going Natural Video released in May 2008). This isn't rocket science, but you have to follow along to get it right and avoid pulling your hair out. Just look at David Bullock, he's living proof that you need to follow the model. So, after running the PPC campaign, you know which keywords made you the most money, and you simply SEO the keywords which haven't been SEO'd and you should be able to nail down Top Ten rankings in 30 days or less. This way, you only SEO the keywords that you know make you money. Therefore, your efforts are never wasted. What about the other way? SEO to PPC - how does that work? No matter how good the keyword research tool you use, it can't give you all the keywords searchers use. But you have the data. Your log files. Look at your conversions organically and target those keywords which may only get a handful of searches but convert well. Inject those into your PPC campaigns and capture additional customers. There are many examples of keywords that seemed certain to work for a site but turned out to be trash. Or a friend shares with you the keywords which convert for them, and you use them on your site, and they fail. What gives? It's all part of the process. Different people are attracted to different offers. That's part of what makes us human. So if a site is successful with a handful of keyword phrases, don't automatically assume that you will gain conversions by using them - even if you are in the same industry. Your offers will be different and your sites will have different styles - all of which come into play with the prospect. All of which directly affects conversion. Remember you don't want to just drive traffic to your site, you want traffic that converts to customers. And a brief PPC campaign will help you quickly verify whether the traffic converts or not. Recommendation: When you are narrowing down your choice of keywords include a PPC campaign. Check out the results and evaluate keywords based on the results. And if you have to change the keywords and bring in others into the consideration set, repeat the step and test those as well with a small PPC campaign. That's it for Part 1. We hope it opened your eyes a little bit when it comes to keeping your keyword selection focused on what's important: making more MONEY. Rankings are great, but it's not about vanity. If searchers aren't buyers, who needs em? But that's just PART of the bigger puzzle. What if you have the rankings, and you know your keyword SHOULD convert, but you just aren't getting clicks. The next 2 parts of our report are all about the fine art of making your rankings get you CLICKS. We're going to start with the well known (but often misunderstood) Title Tag, and you're not going to want to miss it. If you've read this far in the email, you may have missed the free case study video. It's important to have a goal in mind when you're working on your business. Check out this case study and see what's possible when you're able to work on your business with CONFIDENCE in your strategies. Until next time, Keep Stomping! ~Andy Jenkins and the StomperNet Faculty and Staff Coming Next: "Deadly SEO Mistake #2: Title Tags Written for SEO instead of for Prospects"	See "Going Natural 6 Part 2: Referential Integrity Rocks!" The Sequel to Leslie Rohde's "LSI is Lame" SEO video is available right here. Check out what others have said so far!: "Wonderful. Internal links is the way to go and the fastest too. Thanks for the reminder. I learned this from STSE2." -Casey "Bravo!!!!!!!!!! a perfect ending :)" -sGroup "Leslie... I have to admit that between you and Jerry West, there are no others I have learned more form when it comes to SEO. Great video, great explanation... and damn... great video graphics!" -Johncow Make time to watch this video TODAY!

Killer Sales Conversion

Here's the Step-By-Step Sales Conversion Process that I promised.

I decide to make a video so I could really drill down into exactly how I nearly TRIPLE conversions (Screen Shots Included).

It's very visual, and each step is shown -- along with real world examples and statistics.

It's on the Blog - No Opt-In Required. Totally Free (AKA "In Da Klerwb").

There's also a BONUS Video that you can get (also no Opt-In) where I spill my guts. The Topic is "How to turn a $1.00 transaction immediately into $48.00".

Here's what people are saying about JUST the Bonus Video...




...and I think the Step-By-Step Sales Conversion Process Video on the blog might even be better.

Check it out here!
http://www.stomperblog.com/exactly-how-i-nearly-tripled-sales-conversions/
Keep on Stomping (In Da Klerwb)!

Email groups a hidden treasure for advertising the blogs

Email Groups - Hidden Treasure Troves For Advertising
A Blog

Something that has become increasingly popular since
the Internet has grown are the email groups that are
available through Yahoo, MSN, and other venues.


They are a great way to meet other people who have a
common interest, and are very similar to the
communities that are available through blogging sites.

There is plenty of diverse subjects and there are
communities for just about any subject.

These groups can be a great place for people who have
a blog about the subject and want to share it with
other people.

Most of the time when you join a group, you are
encouraged to take a moment and to introduce yourself.
This is a great opportunity to tell people about your
blog, but make certain that you don’t overdo it.

Just like with any of the other places you will
advertise your blog, you want to make people want to
go to your blog. If you are too overbearing, you will
turn people off.

If your blog covers different subjects, you can
advertise it on the other groups that cover those
subjects as well.

Make certain that your post to the groups is
interesting and that you let people know what it is
that your blog is about. There’s nothing worse than
getting taken to a blog under false pretences.

When people visit your blog, make certain that you
thank them for visiting and respond to comments that
they leave.

If they know that you appreciate the time that they
took, they are more likely to come back again.

Blogging Traffic - Give And Take

Blogging Traffic - Give And Take
Blogging traffic is a give and take relationship.Sometimes one of the best ways to get traffic to yourblog is by visiting someone else ’s blog.
Go to their blog and read one of their entries, orread a few of them. Chances are that you are going tofind something that you have in common.
When you find something that you find trulyinteresting on a blog, leave a comment so that theyknow that you were there.
One of the best known blogs available is LiveJournal.A great feature of LiveJournal is that you can searchfor interests on their site and it will come up withresults of those who have that interest.
Are you interested in horseback riding You can seewhat other bloggers are interested in horseback ridingas well.
When you are commenting on someone’s post, you want tomake sure that you don’t leave generic comment. If youlike the post, say something about what you read inthe post.
After you have commented on the person’s post, thenyou can say something like, ‘I really like horsebackriding too. I had a similar experience to yours.’ andthen use it to link back to your journal.
But be sure that you sound sincere when you arecommenting, and don’t make them feel like you’re justfishing for traffic.
If someone thinks that you are using their blog to getmore traffic to yours, they won’t visit your site andyour efforts will be wasted.
free seo tutorials

Blog directories and their importance

Blogging Directories - Great Advertising Venues

If you want to have more people visit your blog, there
are plenty of blog directories on the Internet that
you can submit your blog to so that people will come
and visit it. Most blog directories are listed by the
topics that the blogs that are submited cover.


Blog Catalog is a free blog directory that offers
categories such as career and jobs, writing, Iraq, and
many others. It has features such as featured blogs
and other things to offer those who submit their blogs
there.

Another great place to add your blog is
blog-drectory.org. Not only do they have an an
extensive list of categories with sub categories, you
can get your blog reviewed. For the most popular
blogs, it shows the amount of hits that blogs have and
if they have any reviews. As well as listing by
category, the blogs are also listed by location.

There are other blog directories on the Internet -
these are only a ouple of them. But blog directories
are a great place to advertise your blog and to make
new friends. You never know what you will find when
you browsing through the directory, and you may just
find out information that you never knew. Some of the
blog directories offer chat features as well, so that
you can meet other people easily.

As you can see, blog directories are a great place to
get your blog noticed and bring people to read your
blog and look at your pictures.

How to advertise your blog in forums

Blogger Forums - A Great Place To Advertise Your Blog

No matter what type of blog that you have, one of the
best places that you can advertise your blog is to
join a blogger forum. After all, everyone who posts
there has a blog and thats the main subject.


It’s a great place to meet other bloggers and to
advertise your blog.

There are quite a few blogger forums that you can sign
up for on the Internet. One is known as Bloggeries,
where you can show off your blog, get your blog
reviewed or review other blogs, and find lots of tools
that you can use for your own blog.

Another good place to go is to Blog Forum.

Blog Forum, like Bloggeries, has spots for you to
market and show off your blog,

Blogger forums are a great place to advertise because
everyone in them are of the same mind and want to make
certain that their blogs get noticed and read.

If you use your blog to advertise something that you
are selling, or you want to get a lot of traffic to
your blog in order to make money, you want to go
someplace where it can get exposure.

When you advertise on a blog forum, you know that you
are placing your advertisement in a place where
blogging is something that people enjoy.

Just remember when you are posting to a forum to read
the rules and abide by them. That way you’ll get your
blog noticed and you will know that you are doing the
right thing.
www.operationsearch.com free seo tutorials.

Driving traffic using blogs

Advertising Your Blog In Your Email Signature

Advertising Your Blog In Your Email Signature

If you have a blog that you are particularly proud of,
and that you want to share with other people, there
are a lot of free ways that you can get your blog
noticed.


One of those ways is something that you do everyday,
and that you may not even consider as a way to share
your blog. Put the link to your blog in your email
signature.

Chances are that you send out emails more timese that
you can count during the day, Each time you send out
an email, you can advertise your blog by putting the
address of your blog in your email’s signature.

It’s always a good idea to write something catchy
like, See what I am up to now, or Read my latest
chapter of my fanfic here, depending on what type of
blog you have.

The thing to remember about putting an adveritsement
in your signature for your blog is to make it short,
but eyecatching.

You want people to be interested enough to want to
click on it, but you also don’t want to scare them
off.

Just like it is with any adveritsement, you want to
give them just enough to be interested and take a
closer look at what it is that you are advertising.

Think about what it is that your blog is about. What
is really going to interest people abuot it and want
to visit That is what you should include in your
signature, and that is what is going to get people to
go to your blog.